Jo-Ann Ryan, Principal
With degrees in both education and psychology, Jo-Ann views each research project as an exciting opportunity to learn about, and better understand, human motivations and behavior. She prides herself on designing and implementing custom research studies that provide you with answers, insights and actionable recommendations for improving your business. Her strong communication and organizational skills, along with her can-do attitude ensures that your research projects will run smoothly from start to finish. Research participants respond to her genuine interest in their perceptions and opinions, and enjoy her warm manner and engaging sense of humor. Jo-Ann has extensive category experience in health care, insurance and finance.
Prior to starting her own consulting firm, Jo-Ann worked as a Senior Consultant at Doyle Research Associates in Chicago as well as research firms based in Atlanta, which included several years of managing quantitative research projects. Jo-Ann has a BS degree in Education from Bridgewater Statue University, and an MA in Psychology from Argosy University in Florida. She also has completed MBS pre-requisite courses and further training at RIVA and CPSI. When she is not moderating, Jo-Ann acts as a roadie and publicist for her husband, Michael Couto, who is a singer/songwriter. She also enjoys doing home improvement projects and spending time outdoors cycling, hiking and kayaking.